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Based in California, Volcom, Inc. is a designer, marketer and distributor of clothing, footwear and accessories aimed at young men and women. Volcom's trademark 'stone' logo and slogan Youth Against Establishment are well known amongst surfers, skaters and snowboarders. The brand puts its focus on board sports as the founders of Volcom were surfers, skateboarders and snowboarders themselves.
Volcom became the first action sports company in the world to launch a record label in the mid 1990s which was called Volcom Entertainment. Volcom also is known for its support of aspiring artists. It even provides a platform for these artists to express themselves in a line of Volcom products. Volcom sponsors teams in surfing, skateboarding, snowboarding and motocross and is deeply engrained in the extreme sports culture. Volcom t shirts, caps, backpacks, tanks, shorts and accessories are loved by adventure seeking youth who appreciate the fashion-forward great looks and comfort this brand offers.